Just received the latest Leica marketing publication “The Future of Memories” (or “El Futuro de la Memoria” actually – it’s the Spanish version) through the post this morning. Page 23 concerns the M7 and there’s an annotated picture of the front of the camera.
But what’s this? The annotation entitled “Creative Flash” points straight at… what? The hot shoe? An external flash? None of the above. It points to the ribbed “bright lines” window!
Now I have met people, who know no better, who believe, on fist inspection, that this window probably is a built-in flash, but this is a Leica produced document! With the Solms address on the back!
What the hell’s going on? Can we believe anything we read in these things? I trust the advertising agency have been fired, or at the very least a few heads have rolled.
It’s okay though – I’ve stopped laughing now.
